How to make your product content e-commerce ready - for free!
Your benefits in summary
- enhance your products' discoverability
- increase your conversion rate
- achieve better brand loyalty
Why do I need to get e-commerce ready?
The steady rise in e-commerce sales combined with an ever growing demand for rich product content from consumers forces suppliers and retailers alike to get on top of B2C product content! High-quality product content ensures your products are presented in the best possible light online and in line with your brand identity.
Which are the most important attributes?
In collaboration with leading international e-tailers and data analysts, we identified the top B2C attributes that make a difference in online-sales. You already provide retailers with important product content, such as GTIN, product dimensions, ingredient statements, usage instructions and maybe even with product descriptions. By adding these four attributes to your existing data on 1WorldSync systems it will allow you to catch up with your competition and make your products more appealing to consumers and thereby, grow your sales numbers:
- keywords → categorization (supports SEO)
- marketing message → key value proposition
- features & benefits → key differentiators
- product images and other Digital Assets → e.g. promotional videos & imagery
If you want to know more about the top e-commerce attributes and their importance, read our whitepaper.
What do I need to do?
As a 1WorldSync customer, you already made the first step to e-commerce ready product content. Simply log into your account and either fill out the attributes individually or make a mass excel upload (as described in the video). If you need additional help you can contact our experts.